Chinese flock to phone shopping
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Chinese smartphone users
are taking to mobile ecommerce more quickly than they were expected to, creating
a boom for mobile internet companies, writes Charles Clover. Wang Xiaoxin, a
mobile ecommerce expert at Analysys EnfoDesk, said the rapid growth is a sign of
the market’s growing maturity. Online retailers are targeting its “immense
potential”. He said discounts and promotional activities are drawing in more
consumers.
在线零售商追捧中国手机网购市场
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中国的智能手机用户接受移动端电子商务的速度比预想得更快，使移动互联网公司得到了快速发展。易观智库的移动电子商务专家王小星表示，快速增长是市场日渐成熟的表现。在线零售商正瞄准这个市场的“巨大潜力”。他说，折扣和促销活动吸引了更多消费者。
